What is Viwanda.africa?

Viwanda is "the Alibaba of Africa" -  A leading African  business-to-business (B2B) wholesale marketplace  that connects buyers from all over the world with verified  Suppliers from Africa

A driven team with a mission of increasing trade, investment, and manufacturing in Africa by providing a global platform that supports the small, medium, and big business.

Whether you want to buy, sell, manufacture, or grow your business, Viwanda.africa is the right place for you.

The beginning

The journey started one holiday when I visited my home in rural Nyeri (Kenya) where I grew up. 

After a festive meal of nyama choma (goat barbeque), as a habit, I needed a toothpick... to clear up what always seems to get stuck between our teeth! 

Made in China!  To my amazement, the toothpicks were 'Made in China'. I have nothing against China and think it is possibly the best model of poverty eradication that Africa should emulate. However, I could not understand how such basic items of everyday use could not be manufactured locally, empower the rural folk with jobs, eradicate poverty, and restore dignity to our population. 

Africa has massive a challenge!  Africa has become one huge consumer market. Asia and Western countries know it. We are not a production economy. Whether services or goods, we tend to depend on imports for everything. To make matters worse, we don't support each other at a local level. 

Viwanda.africa is looking at changing this narrative. To develop cottage-manufacturing industries in the rural areas that utilize local raw materials to produce quality goods at high local demandprice-competitive, and sales are driven by technology and rural folk.


To become the... 

'Alibaba of Africa'

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Global Marketplace with a focus on African sellers


Create a Self-reliant, resourceful, and enterprising  population
Regained lost confidence from decades of poverty.

 Our primary aim is the uplifting of the social-economic environment of local communities; moving from Agriculture into Manufacturing & Industry that is a more sustainable way of alleviating poverty.

We achieve this through 3 primary pillars:

  1. Identify a business opportunity (PROJECT) – based on demand for a product and availability of Raw Materials; then generate a business plan for the project

  2. Identify and Develop the Entrepreneurs (PROSPECT) – Give Training for Knowledge and Skill to the identified groupings to enable them to succeed in their enterprise.

  3. Business Development (BUSINESS) - Arrange Financing options  – secure the required outlay for the initial purchase, installation, and operational costs of the business.  Business Support – Provide Business Support in Operations, Marketing and Sales of the products and businesses identified.

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Africa MUST industrialize to compete equally on a global platform.
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Viwanda.africa was founded by Dr. Chomba Chuma, a medical doctor, entrepreneur, and visionary.

As an entrepreneur, he has a great understanding of the importance of local manufacturing and production as a means of poverty eradication, offering sustainable jobs, and empowering the community. After years of living in South Africa from his native country Kenya, and traveling extensively, his passion for uplifting local communities in rural Kenya culminated in this project.

Money is like blood and keeps the economy running. The movement of money will always and inevitably flow more to those who primarily produce and less to those who primarily consume. This understanding can explain much of the poverty and despondency that is experienced by most African nations, and more so in the rural areas.

Production then became the main driver behind Dr. Chuma’s motivation to make changes to the rural areas where he grew up and create a replicable model for other parts of Africa in general.

To do this, production has to be packaged into an entity! A business.
Ultimately, business and enterprise is the key to economic emancipation for Africa. Agriculture has been the backbone of our economies since independence, but the tide is changing. With land subdivisions, poor agricultural farming practices, and massive urbanization in our countries, there is a need to look at other alternatives to provide livelihood and income for our communities.

To grow our communities from agricultural into industrial societies, we need to embrace manufacturing and production as a means of economic development.
CC Viwanda offers just that – a way to develop local enterprises that provide livelihoods, jobs, and integrity to people of our nation.